For a tool that offers unified reporting and integration with multiple ad networks, AnyTrack is a top contender. This real-time ad tracking software lets digital marketers track, attribute and synchronize conversions across multiple ad channels, including Facebook Conversion API and Google Ads API. With one-click integrations with conversion sources like Shopify and WooCommerce, real-time audience tracking and marketing automation, AnyTrack is a good option for unified ad tracking and attribution.
Another top contender is ADXL, a full-service, multi-channel ad management platform that automates and streamlines ad creation, distribution and management across Google, Facebook, LinkedIn, TikTok, Instagram and Twitter. It uses AI to optimize campaigns and create ad copy automatically, offering hybrid ad delivery options and one-budget management across channels. The platform can help reduce workload and improve ROI management, making it a good fit for companies that want to get the most out of their digital marketing.
Admetrics also offers powerful tools for optimizing e-commerce advertising performance. With modules for business intelligence, marketing mix modeling, tracking and attribution, experimentation and data activation, Admetrics offers data-driven insights for optimal budget allocation and fast decision-making. It integrates with more than 50 shops and marketplaces, ensuring near-real-time data refresh and offering a 21-day free trial for e-commerce teams to test its abilities.
For a more technical solution, SegMetrics combines data from multiple marketing tools to optimize the sales funnel from ad clicks to repeat purchases. It includes features like lifetime value attribution, order value maximization and customer journey tracking, helping funnel optimization and advanced ad attribution. With integration with more than 90 marketing tools, SegMetrics helps you visualize customer journeys and make data-driven decisions to maximize ROI.