AdPushup

AdPushup is an ad revenue optimization platform that helps content publishers maximize their online ad revenue. It connects publishers to more than 50 premium ad exchanges, using technology to optimize ad serving and to provide ad operations expertise.

AdPushup includes a number of features to optimize revenue:

• Click-through Rate Improvement: A visual ad manager lets publishers create new ad units and layouts with a few clicks, but machine learning-based layout optimization technology automatically tests different variations to maximize ad revenue through automated A/B testing.
• eCPM and Revenue Maximization: AdPushup opens ad inventory to bidding from multiple demand partners in real-time, automatically selecting the best combination of partners for each impression.
• Ad-Blocked Revenue Recovery: AdPushup helps publishers reclaim revenue lost to ad blocking while maintaining the highest UX standards.
• Highly-Viewable Ad Formats: The platform offers a variety of ad formats, including sticky ads, docked ads, in-image ads and native ads, all powered by premium demand from partner exchanges.
• Bid Competition: Ad mediation optimizes ad revenue from closed networks by comparing bids from multiple networks and selecting the highest bidder.
• Blazing Fast Ad Delivery: JS-based integration takes 15 minutes to set up, and the platform uses modular code generation, lazy loading and CDN-based delivery to minimize page latency.

AdPushup is geared for web publishers who want to streamline their ad operations and maximize revenue without sacrificing user experience. By integrating with top-tier networks and exchanges like OpenX, Rubicon Project and Media.net, AdPushup has access to a broad range of demand sources. AdPushup also assigns a dedicated account manager to help with onboarding, ad ops support and technical issues.

Pricing isn't disclosed, but you can request a demo to see how AdPushup can boost your ad revenue. The company says more than 300 web publishers have used it to sustainably increase their ad CTRs, CPMs and revenue.

Published on July 11, 2024