If you need a system that handles ad serving and offers ad operations expertise to squeeze out more revenue, AdPushup is worth a look. The company connects publishers with more than 50 premium ad exchanges and uses technology to optimize ad serving and offer human ad operations expertise. It offers features like improving click-through rates with visually managed ads and machine learning-optimized ad layouts, real-time bidding for eCPM and revenue optimization, and ad-blocked revenue recovery.
Another contender is Playwire, which combines human expertise and AI to try to squeeze as much ad revenue as possible out of publishers and content creators. It offers dynamic ad placement, AI-powered yield optimization and a variety of higher-level ad tech tools like header bidding, data management and brand safety. With support staff and detailed analytics, Playwire can help simplify ad tech stacks and squeeze out revenue for more than 700 web and app publishers.
Opti Digital offers a full digital advertising technology stack that uses AI to help media publishers squeeze out as much revenue as possible. That includes tools like Opti All-In-One for dynamic flooring and header bidding, and Opti Yield for predictive forecasting and automated traffic allocation. The company offers insights and custom consultancy services to ensure a good user experience and to get the most viewability for advertisers.
If you prefer a more customized approach, Madgicx is a Meta ads optimization system geared for e-commerce brands and agencies. It uses autonomous management and AI-powered optimization to try to squeeze out as much return on investment as possible from ads, with features like creative production, tracking and attribution, and automation tactics. Madgicx streamlines ad-buying workflows and lets you analyze and generate high-performing ad creatives, so it's a good choice for optimizing ad campaigns and maximizing ROI.