If you're looking for a way to automate ad operations and get the most revenue out of multiple demand partners, AdPushup is a good option. The company connects publishers to more than 50 premium advertising exchanges and offers features like real-time bidding, ad-blocked revenue recovery and high-viewability ad formats. AdPushup offers ad operations staff to handle the details and account managers to oversee the process and try to squeeze more revenue out of ad serving.
Another contender is Bidmatic, a publisher-focused platform that uses high-quality demand sources and optimization technology. It supports header bidding, programmatic direct sales and integration with top SSP demand partners. Among its features are AI performance optimization, transparent reporting and support for multiple ad formats, making it a good fit for AdSense publishers who want to increase revenue and manage their ads better.
For a more complete ad management system, ConnectAd is a full-service Supply-Side Platform for publishers. It integrates with Prebid.org for header-bidding and offers real-time assessment and yield optimization. With features like quality control and compliance, ConnectAd ensures high visibility for buyers while protecting publishers from unwanted ads. It's a good option for those who want to maximize revenue while minimizing risk.
Last is Playwire, an ad management platform that combines human and machine intelligence to optimize ad revenue. It offers dynamic ad placement, AI-driven yield optimization and a range of tools like header bidding and consent management. With a dedicated support team and powerful analytics, Playwire is used by more than 700 web and app publishers trying to simplify their ad tech stacks and improve their ad revenue.