WideOrbit

WideOrbit provides a broad suite of products for TV and radio broadcasters, national networks, digital publishers and advertisers to manage premium ad transactions. The company's value proposition is that the products streamline sales, operations and financial processes to maximize revenue and efficiency.

WideOrbit's products span a range of media operations, including:

• Digital Management and Monetization: WO Digital Hub is a single platform for managing digital ad sales, operations and execution across multiple properties and ad servers.
• Broadcast Traffic and Billing: WO Traffic is an end-to-end solution for managing ad sales, executing and scaling ad trafficking and sales for TV and radio stations.
• Automated and Direct Selling: WO Marketplace offers stations efficient, automated access to new buy-side demand, while stations maintain control over offer acceptance and rates.
• Proposal Generation: WO Q and WO Fusion tools use AI to generate optimized advertising proposals, and WO Media Sales gives TV sales teams the ability to build proposals with real-time account information and audience research.
• Radio Station Automation: WO Automation for Radio is an easy-to-use automation system to optimize content and ads, lowering costs and improving workflow.

WideOrbit helps media companies increase efficiency and revenue with:

• Broader Capabilities: Consolidate all media buying and selling into a single platform.
• Bigger Insights: Get a unified view of data across all channels, markets and platforms to drive business decisions.
• Better Connections: Drive revenue with strategic integrations with multiple platforms and systems.

More than 90% of US local TV broadcasters use WideOrbit, which manages $37 billion in ad revenue each year. The company's platform is used by more than 6,000 stations and networks, with more than 400 million digital ad impressions generated each month and 2 billion ad availabilities available each month.

WideOrbit is built to accommodate the changing needs of digital, TV and radio media, including solutions for cable and broadcast networks, programmatic TV buyers and more. By using WideOrbit, media companies can streamline operations, lower costs and increase revenue across their entire ecosystem.

Published on July 24, 2024