If you're looking for a WideOrbit alternative, Instreamatic is worth a look. It uses AI to optimize audio and video ads, with a focus on personalization and automation. The company's platform can automate ad creation, testing and delivery, and it's designed to be economical and adaptable to businesses of all sizes. It's particularly well suited for QSR and automotive advertisers, and it offers a new way for publishers to generate revenue with AI-powered contextual ads.
Another good alternative is Ad-Lib.io. It's good for dynamic creative optimization and creative management, letting brands and agencies quickly create and deliver personalized ads to different audiences through different channels. It integrates with big digital publishers like Google, DV360, YouTube and Facebook/Instagram, so you can manage creative variations and optimize ads based on real-time analytics and automated creative assignment.
If you're more focused on digital ad campaigns, Smartly could be a good choice. It's an all-purpose advertising platform that automates and optimizes campaigns across many digital publishers, including Meta, Snapchat, Pinterest, TikTok and Google Marketing Platform. Features like dynamic creative optimization and actionable reporting help streamline work and improve efficiency for agencies and marketing teams.
Last, Advangelists is another all-purpose option, an end-to-end advertising technology platform. It includes a demand side platform (DSP), adserver, customizable analytics and AI optimization, among other tools. The company says it can help you run more efficient campaigns and cut costs with its automated programmatic ecosystem, and it's good for in-house media buyers, agencies and local businesses.