If you're looking for a platform to manage and optimize your digital ad sales across multiple properties and ad servers, WideOrbit is an excellent choice. It offers a comprehensive suite of products, including WO Digital Hub for digital ad sales and operations, WO Traffic for broadcast traffic and billing, and WO Marketplace for automated and direct sales. The platform helps streamline operations, cut costs, and increase revenue by providing integrated data views and strategic integrations.
Another robust option is Playwire, which uses human and machine intelligence to maximize ad revenue for publishers and content creators. It includes advanced ad tech tools like header bidding, ad serving, and robust analytics, along with features for data management, consent management, and brand safety. Playwire is used by over 700 web and app publishers and offers dedicated partner success support to ensure seamless integration and expert advice.
Advangelists is also worth considering. It provides an end-to-end advertising technology platform with features such as a demand side platform (DSP), an adserver, and AI optimization. This platform aims to increase campaign efficiency and reduce costs through its automated programmatic ecosystem and proprietary cloud-based architecture. It offers a self-service portal, managed services, and white-label solutions, making it suitable for in-house media buyers, agencies, and local businesses.
For a more AI-driven solution, Opti Digital offers a proprietary digital advertising technology platform designed to maximize revenue for media publishers and sales houses. It includes tools like Opti All-In-One for comprehensive monetization, Opti Yield for dynamic flooring and yield optimization, and Opti Engage for new ad formats that improve user experience and brand recognition. The platform is designed to ensure a seamless user experience and protect website layouts, making it a good fit for media producers aiming to grow audiences and optimize revenue.