PubWise

PubWise is a transformative programmatic platform designed to deliver radical observability and end-to-end connectivity to drive performance for publishers and advertisers alike. With patented programmatic optimization technology, header bidding expertise and premium demand, PubWise is designed to drive revenue and efficiency.

PubWise is designed to serve several key user groups:

• Publishers: Improve performance and revenue through expert programmatic management, machine learning and personalized support.
• Advertisers: Access premium inventory with patented supply path optimization to drive campaign efficiency and performance.
• Partners: Work together to create a more powerful and observable programmatic ecosystem.

PubWise offers several key benefits:

• Hyper-Efficiency: Cut out opaque intermediaries, reducing data leakage and maximizing revenue.
• Vigilant Optimization: Provide a transparent view of every impression to optimize with precision.
• Sustained Value: Use programmatic advertising technology that learns and adapts for continuous improvement.
• Future-Proofing: Leverage advanced machine learning, cookieless targeting and new technology to stay ahead of the advertising curve.

PubWise offers a variety of solutions to accommodate different needs:

• Cloud Platform: A self-service, cloud-based option that offers full programmatic management capabilities.
• Managed Service: A fully managed option with dedicated support, flexible onboarding and transparent reporting.
• Enterprise: Advanced features for larger publishers or those with more complex needs, including custom configurations and white labeling.

Pricing varies depending on the specific service and the number of eligible impressions:

• 0-2M impressions: Free, with revshare only on services provided.
• 2M-50M impressions: $0.05 CPM.

By focusing on radical observability, PubWise empowers users to take control of their programmatic supply chain, ensuring transparency and efficiency in advertising operations.

Published on July 11, 2024