Question: I need a system that streamlines ad sales, trafficking, and billing operations for TV and radio stations.

If you're a TV or radio station looking for a broad suite of tools to handle ad sales, trafficking and billing, WideOrbit is a good option. The company's software automates sales, operations and finance to try to squeeze as much revenue as possible out of every transaction. Its products include WO Digital Hub for digital ad sales, WO Traffic for broadcast traffic and billing and WO Automation for Radio for radio station automation. WideOrbit has more than 6,000 stations and networks using its software, which handles $37 billion in annual ad revenue, so it's a good option for media companies trying to modernize and cut costs.

Another contender is Futuri, which offers AI-powered tools to increase audience size and revenue for radio, TV and digital publishing. Its tools include TopLine for sales intelligence, SpotOn for creating spec spots, AudioAI for personalized audio experiences and POST for turning news broadcasts into social posts. Futuri's tools are designed to make operations more efficient and to create more compelling content, and to give broadcasters and publishers an edge with data-driven insights and AI-powered tools.

If you're more focused on audio ad workflows, Frequency offers a platform to streamline and automate ad operations. It offers centralized ad management, real-time optimization and measurement analytics, which is particularly useful for podcast networks and publishers. Frequency can create dynamic audio ads and optimize them in real-time, which can help you manage and optimize ad campaigns more effectively.

Last, Serverside.ai is an open server-side ad insertion platform that offers a more viewer-friendly option by inserting ads in the cloud on the server. That means no more buffering and pixelation and a more targeted ad experience for video and audio. It supports a variety of ad insertion use cases, including FAST, live linear and broadcast HbbTV, so it's a good option for TV and radio stations that want to monetize their content.