XR

XR is a global technology company that powers the creative economy by simplifying the advertising ecosystem through unified data at scale. The platform empowers thousands of brands, agencies, publishers, and studios to create, distribute, and optimize advertising and productions that reach and engage audiences on any screen, anywhere in the world.

XR combines platform technology and professional services to orchestrate creativity from concept to delivery and analysis. Its ecosystem unites data across content, media, and productions, unlocking transformative creative intelligence that maximizes business value. Key features include:

• Asset Management: Centralizes local and global assets and rights information into one source of truth.
• XR Distribution Network: Engages audiences across various screens and markets with a global distribution network for linear TV, streaming video, digital, print, audio, and more.
• Creative Intelligence: Utilizes an AI-driven platform that interconnects billions of data elements throughout the creative lifecycle, unlocking breakthrough insights.
• Professional and Creative Services: Supports brands with proven professional and creative services, from concept to execution and analysis.
• Payments and Residuals: Onboards and distributes accurate payments to talent, crew, and vendors, ensuring compliance for entertainment and advertising productions.
• Production Accounting: Optimizes financial operations, tracking costs, managing budgets, and streamlining workflows.

The platform is designed to help brands and agencies streamline complex creative processes, guaranteeing consistency and brand integrity across all platforms. By leveraging XR, users can gain full control over creative assets, rights information, and media delivery while ensuring timely and effective delivery to global audiences.

XR caters to a wide range of clients, including major brands and entertainment studios. With a global presence, XR serves 140 markets, handles over $100 billion in media and production spend, and processes $1.5 billion in payments for talent, crew, and vendors.

To learn more about XR and its capabilities, you can visit their website and explore additional resources, such as their 2024 Global Advertising Accessibility Index and insights on creative analysis and benchmarks from the 2024 Super Bowl.

Published on July 2, 2024