Permutive is a privacy-first audience platform that's designed to help publishers get the most value out of their audience while protecting consumer privacy. With features like edge processing and privacy by design, Permutive processes and anonymizes data on the device, reducing latency and preserving data privacy. The platform lets advertisers target audiences on premium publishers with precision and scale while protecting data privacy.
Another good option is Proximic, which uses AI-powered contextual intelligence to increase audience engagement and monetization without requiring user identifiers. Proximic offers features like predictive audiences, contextual intelligence and ID-free targeting, so it's a good fit for a broad range of media sellers, including video, web display, mobile, gaming and podcast or audio inventory.
Anonymised is another strong contender, offering a cookieless data platform that's GDPR compliant but that lets advertisers target ads. With features like persistent cross-publisher identifiers for consented users, lookalike predictions for non-consented users and custom interest and intent data, Anonymised offers publishers longer-term high-CPM audiences and advertisers the ability to measure campaign effectiveness and find new high-propensity consumers.