Question: I need a tool to track and analyze phone calls to optimize my marketing campaigns, can you suggest one?

For tracking and analyzing phone calls to optimize your marketing campaigns, Invoca is a full-featured option. It includes call tracking and analytics to track marketing-generated calls, AI-powered conversation insights, and custom AI models to capture call intent and results. The platform also integrates with martech tools, extending CRM and CDP abilities, which can lead to a dramatic increase in contact center close rates and marketing-generated leads.

Another top contender is Ringba, a powerful inbound call tracking and analytics platform. It offers real-time call management, advanced analytics and AI to help businesses make data-driven decisions. With features like intelligent call routing, customizable IVR, and integration with popular marketing tools, Ringba is well-suited for affiliate marketers, call centers and pay-per-call networks.

Infinity is another good option for call analytics, helping businesses to improve marketing performance and customer experiences. It connects customer journeys to phone calls, providing insights that help optimize marketing spend and improve sales performance. Infinity integrates with more than 45 leading technology partners and is available worldwide.

Last but not least, iovox provides a sophisticated call tracking and analytics platform for phone calls, SMS, email and chat communications. With features like call recording, transcription and CRM integration, iovox helps businesses understand customer interactions and improve marketing, as seen in successful deployments at companies like Honda and Pizza Express.