Question: I'm looking for a solution that helps optimize media spending and improve advertising efficiency, can you recommend something?

If you're trying to get the most out of your media spend and get the most out of your ad spend, Smartly is a good option to evaluate. It's an all-in-one platform that automates and optimizes campaigns across many digital channels, including Meta, Snapchat, Pinterest, TikTok and Google Marketing Platform. Smartly provides predictive budget allocation, dynamic creative optimization and insights, which can help you automate workflows and address common advertiser pain points.

Another powerful option is SegmentStream, an AI-based marketing measurement and media mix optimization platform. It combines predictive analytics, multi-touch attribution, media mix modeling and incrementality measurement to help businesses make more informed budget decisions. SegmentStream automates cross-channel marketing reporting and provides actionable budget reallocation recommendations, so you can easily measure true incremental ROAS and optimize ad spend.

Knorex XPO is another good option, an end-to-end advertising management and execution platform. It supports a broad range of advertising channels and includes features like cross-channel budget allocation, bidding optimization and AI/ML-powered personalized ads. Knorex XPO's unified reporting and tools for dynamic creative optimization and campaign management can help you streamline advertising workflows and improve results.

For e-commerce advertising, Admetrics offers AI-powered performance optimization. It includes modules for business intelligence, marketing mix modeling, tracking and attribution, experimentation and data activation. Admetrics provides data-driven insights for optimal budget allocation and quick decision-making, which makes it a good fit for e-commerce teams looking to improve their advertising.