Question: How can I optimize my marketing strategy with a more detailed understanding of my customers' social and mobile behavior?

To get a better handle on your marketing with a better understanding of your customers' social and mobile behavior, Spatial.ai is a good option. The company's platform, based on organic consumer behavior data, lets marketers assess performance and make location-based decisions. It offers PersonaLive, Proximity and FollowGraph tools to segment customers by social, mobile and web behavior. Spatial.ai's proximity analysis and personalized demos let you launch targeted marketing campaigns and make location-based decisions.

Another option is Resonate, a consumer data and intelligence platform that uses AI to give a single view of more than 230 million profiles and 2 billion devices. The platform offers predictive data, intent signals, psychographics and preferences to help businesses in health and wellness and financial services, among other areas, make data-driven marketing decisions. With immediate data activation and a powerful AI-powered data engine, Resonate lets marketers build targeted campaigns and assess performance.

Braze is another option for managing personalized, real-time interactions across many channels. It uses Sage AI to learn brand behavior, create on-brand content and optimize strategies. Data activation, journey orchestration and real-time triggers make it easier to manage campaigns across email, mobile app, SMS and web messaging. Braze is good for retail, media and financial services companies that want to maximize customer engagement and minimize churn.

If you want a more integrated approach, check out MoEngage. The company's AI-powered platform optimizes interactions and personalizes customer experiences across email, SMS and mobile apps. It offers customer insights, analytics, omnichannel communication and real-time transactional alerts. MoEngage is geared for enterprise brands, but offers scalable solutions for industries like finance and retail, helping improve customer engagement and return on investment through targeted campaigns.