Question: How can I optimize my marketing attribution and assign credit to the right channels?

If you want to fine-tune your marketing attribution and figure out which channels are responsible for conversions, Adobe Marketo Measure is a powerful option. It offers a detailed customer journey view that spans touchpoints across channels and offers detailed analysis of each touchpoint. With features like EveryTouch Attribution, Automated Data Capture, and Intuitive Dashboards, you can see attribution insights and adjust your marketing accordingly, syncing lead-based and account-based marketing with sales teams. It also integrates with other Adobe tools, resulting in a 15-18% revenue lift through closed-loop attribution.

Another strong contender is Singular, which marries marketing data with attribution that's designed to help you grow your business and optimize marketing spend. The company's platform automates data standardization so you can get accurate cost and ROI reporting, and it has cross-platform analytics, cost aggregation and mobile attribution. Singular's unified view of ROI means marketing teams can optimize campaigns, streamline data collection and make data-informed decisions. It also offers flexible pricing and a free trial, so it's a good option for marketing teams looking to get the most out of their ROI.

If you're looking for a multi-touch attribution platform, check out Attribution. It centralizes and organizes data from popular tools like Meta, Facebook, Google, Hubspot and Salesforce then uses machine learning algorithms to build custom attribution models. With features like reliable affiliate marketing management and actionable reporting, Attribution helps you optimize budget distribution and make data-informed decisions to increase return on ad spend. It's geared for marketers trying to optimize omni-channel marketing and lower customer acquisition costs.

Last, Adtriba offers a data-driven marketing analytics platform that offers unbiased, cross-channel multi-touch attribution and unified marketing measurement tools. The company's advanced statistical models and machine learning algorithms automatically collect data from multiple sources and AI-based evaluation to provide actionable insights. It's geared for companies with a lot of ad spend, and Adtriba can help you optimize marketing and make better budget decisions to get a higher marketing ROI. It also offers a choice between Adtriba Core for detailed customer journey analysis and Adtriba Sphere for AI-based marketing mix modeling.