Question: How can I measure the actual sales impact of my online and offline campaigns?

If you want to track the true sales effect of your online and offline marketing efforts, Lifesight is a full-featured option. It's a unified marketing measurement platform that combines AI-powered insights and data to help you make more informed decisions and get the most return on investment. The Triangulation Framework, Goal Setting and Forecasting, and Incrementality Intelligence features provide granular measurement of marketing performance across different channels. The platform can be integrated with a wide range of marketing and sales touchpoints and includes advanced simulation tools for planning and forecasting, and is suitable for e-commerce, retail, agencies and B2B SaaS companies.

Adtriba is another option for marketers who want to get past attribution problems and get a unified measurement of marketing. It combines statistical models and AI algorithms to gather data from multiple sources, including online and offline channels like social media, paid search and TV. Adtriba can provide detailed customer journey analysis and marketing mix modeling, which means businesses can optimize their marketing and budget decisions to get the best return on investment. Adtriba's two solutions, Adtriba Core and Adtriba Sphere, are designed for different business needs, offering a comprehensive view of marketing to help businesses get the most out of their campaigns.

If you want a more detailed view of how consumers are spending money, Cardlytics offers a purchase intelligence platform that's integrated with major banks and offers data from millions of bank customers. The platform lets businesses target ads and track results, helping them drive omni-channel sales and market share growth. With native ads and sales impact reporting, Cardlytics helps businesses like Dunkin', Clarks and Marriott Hotels understand how consumers are behaving and adjust their marketing accordingly.

SegmentStream is an AI-powered platform for media mix optimization and marketing measurement. It combines predictive analytics, multi-touch attribution and incrementality measurement to help businesses optimize revenue and ROAS by making data-driven budget decisions. With automated cross-channel marketing reporting and AI-driven attribution, SegmentStream helps businesses scale ad spend with confidence, and is a good fit for businesses with a minimum ad spend of $50,000 per month.