Question: I'm looking for a tool that can help me measure both customer behavior and attitudes simultaneously, and optimize for long-term revenue growth.

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Conductrics

If you're looking for a tool that can measure both behavior and attitude and optimize for long-term revenue growth, Conductrics is a top pick. It combines A/B and multivariate testing, machine learning and survey data to give you a richer understanding of customer behavior and sentiment. That means you can measure conversions and revenue alongside NPS scores, which makes it easier to connect customer satisfaction to revenue growth. It has a WYSIWYG interface for non-technical users and more advanced statistical tools for technical teams, so it's good for enterprise-level and smaller companies.

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Fullstory

Another strong contender is Fullstory, a behavioral data platform that captures a broad range of events and signals to help you understand user sentiment and behavior. It offers predictive modeling, real-time replays and a variety of analytics tools like heatmaps and funnels. That can help you build personalized experiences that can lead to better conversions, profitability and customer loyalty. Fullstory offers several tiers of plans to accommodate different business needs, so you should be able to find a good fit for your business.

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CustomerIQ

If you're looking to aggregate and analyze customer feedback from multiple sources, CustomerIQ is worth a look. This AI-powered tool integrates with popular apps like Slack, Hubspot and Zendesk to gather and understand customer information. It includes AI-powered tools to filter and flag feedback, so teams can focus on the most important actions and drive revenue with data-driven insights. CustomerIQ is designed for enterprise-level security and scalability, so it's a good choice for marketing and product teams.

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Medallia

Last, Medallia offers an experience management platform that can gather feedback from a variety of sources, including surveys and digital behavior. It offers AI-powered analytics and role-based reporting, so businesses can improve customer and employee engagement. Medallia's tool is used across many industries and is designed to provide insights that lead to meaningful improvements, so it's a good choice if you want to improve overall customer experience.

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Quest Labs

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Appier

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