Conductrics

Conductrics is an all-in-one customer experience platform that combines A/B and multivariate testing, machine learning and survey data to give you a unified view of customer behavior and sentiment. It's designed to overcome the shortcomings of traditional experimentation tools, which typically are geared only for short-term transactional results and don't measure customer satisfaction and loyalty.

Conductrics lets you measure both behavior -- for example, conversions and revenue -- and attitudes -- for example, NPS scores -- at the same time. That unified approach means you can optimize for the long term by linking customer satisfaction to revenue.

Some of Conductrics' features include:

• A/B and multivariate testing: Run experiments at large scale using a WYSIWYG interface or custom code, and apply them to single-page applications, mobile devices and REST APIs.
• Machine learning predictions: Find the most important audience segments with machine learning, and do so in a privacy by design approach.
• Surveys: Build NPS scores and other market research data directly into experiments, so you can take action immediately based on customer feedback.

It's designed to be used by both technical and non-technical people, and can be set up in a variety of ways to suit different teams. You can launch and deploy tests safely with features like alerts, guardrails and QA-only modes.

Conductrics also offers detailed reporting, including advanced statistics and confidence intervals for treatment effects and conversion rates. For multivariate analysis, it'll tell you which types of treatments are most important to customers.

For deployment and management, Conductrics offers flexible hosting options, including dedicated servers and self-hosting, so you can maintain control over your data and ensure it's private and secure. The platform also offers data management tools, like aggregated reporting data and the ability to bring your own database for survey responses.

Conductrics is designed to be used responsibly, with a focus on user privacy and data security. Alerts and notifications keep teams up to date on test status, and multi-factor authentication protects accounts.

Conductrics is geared for enterprise-scale operations, but it's useful for any company that wants to combine experimentation, machine learning and market research to better understand its customers.

Published on June 26, 2024