Question: Is there a way to measure campaign performance without compromising consumer privacy?

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AppsFlyer

AppsFlyer is an app marketing and growth platform that lets you see the big picture of how well your app is working. It's got tools for measuring return on investment, customer satisfaction and deep linking, all while protecting privacy. It integrates with 90+ partners around the world, covering a range of marketing channels, and is used by gaming and financial services companies.

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Optable

Optable is an end-to-end data clean room platform for privacy-first advertising. It's got tools for identity management, data collaboration and privacy controls, making it a good option for managing audience data in the post-cookie era. With real-time insights and flexible identity tools, Optable enables media owners, publishers and marketers to build purpose-limited data applications.

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Exactag

Exactag offers a marketing performance platform that's geared for future-proof tracking and sophisticated algorithms. It uses data clean rooms for anonymous tracking and offers data-driven attribution and customizable reporting. It's good for marketers who need to measure performance accurately and adapt to new data sets and modeling techniques.

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Permutive

For privacy-first audience targeting, Permutive lets publishers maximize ad revenue without trampling on consumers' privacy. It uses edge processing to run sensitive data processing on users' devices, protecting data privacy and offering real-time reporting to measure campaigns. It lets publishers win more RFPs and monetize their first-party data.

Additional AI Projects

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Anonymised

Reaches all consented users with a persistent cross-publisher identifier, offering powerful lookalike predictions for non-consented users, while protecting consumer privacy.

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Lifesight

Unifies marketing data across channels, providing actionable insights and AI-driven attribution to maximize ROI and inform data-driven decisions.

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Weberlo

Accurately track marketing campaigns and conversions in real-time with a cookieless, server-side tracker, and optimize ROI with data-driven insights.

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InMarket

Activates high-CTR campaigns with real-time, location-based targeting and AI-driven predictive optimization across mobile, desktop, and Connected TV channels.

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Implicit

Targeted digital advertising without user data, using AI-driven panels of representative internet users to deliver campaigns to the right audience for maximum results.

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AdTheorent

Delivers tailored results through predictive targeting, geo-intelligence, and cross-environment mapping, driving real-world value for advertisers across various industries.

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Flashtalking

Automates creative and media workflows, enabling real-time personalization and sophisticated automation across social, open web, and CTV channels.

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Jampp

Optimizes mobile marketing with automated ad spend, creative rotation, and contextual signal analysis to drive incremental ROI and sustainable user growth.

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Adtriba

Unbiased, cross-channel marketing attribution and measurement solutions that automate data collection and provide actionable insights for data-driven budget allocation.

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Cardlytics

Unlock precise purchase intelligence to inform targeted advertising and drive measurable sales impact.

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AnyTrack

Automatically tracks, attributes, and syncs conversions across multiple ad platforms, enabling marketers to scale faster and improve return on ad spend.

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Attention Intelligence Platform

Measures attention across digital campaigns, providing real-time optimization and clear reporting to maximize ad spend and drive higher ROI.

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Tapad

Connects individuals across multiple devices, enabling precise targeting, personalized messaging, and expanded reach in programmatic marketing, measurement, and attribution.

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Resonate

Unlock 14,000+ predictive attributes with 80.2% mean accuracy, empowering marketers to make data-driven decisions and optimize marketing performance.

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Admetrics

Optimizes ad performance with scientifically-based data for efficient budget allocation, faster decision-making, and maximized profitability.

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CaliberMind

Unify marketing data to optimize performance, attribution, and ROI analysis, and drive growth through data-driven decision-making.

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Northbeam

Unlocks profitable growth through multi-touch attribution, media mix modeling, and creative analytics, empowering marketers to make data-driven decisions and optimize campaign performance.

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Moloco

Leverages real-time first-party data to drive accurate predictions, scalable user acquisition, and monetization, with adaptable models for optimal performance.

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Criteo

Unlock richer consumer experiences with the world's largest commerce data set.

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RTB House

Leverages Deep Learning to build targeted marketing campaigns with dynamic ad formats, maximizing sales potential and brand loyalty at all funnel stages.