Question: Is there a platform that allows for seamless integrations with MarTech tools like Salesforce and Adobe Marketo Engage to streamline customer engagement workflows?

One of the strongest is Adobe Marketo Engage. This marketing automation platform lets companies orchestrate and personalize customer experiences across many touchpoints. It includes marketing automation, account-based marketing, lead management, email marketing and other tools. Marketo Engage also integrates with other Adobe tools, making it a good option for B2B marketing.

Another major contender is Marketing Cloud Engagement from Salesforce. This platform offers personalized marketing and automated customer journeys across many channels so you can ensure consistency for your customers. It includes tools like AI-powered email marketing, content creation, mobile marketing and cross-channel analytics. Because it tightly integrates with Salesforce products, it's a good option for a unified customer engagement platform for marketing, service and sales.

If you want a single CRM and marketing foundation, Salesforce is a good option. It unifies marketing, sales and service teams on one system, with tools like Einstein 1 for a 360-degree customer view, AI Copilot for building relationships and Data Cloud for linking outside data. Salesforce has industry-specific options and integrates with other tools, too, so it's a good option for modernizing operations and improving productivity.