Question: I'm looking for a marketing platform that can help me build high-performing audiences through advanced segmentation and analytics.

If you're looking for a marketing platform to create high-performing audiences with sophisticated segmentation and analytics, Blueshift is definitely worth a look. Blueshift is an AI-powered platform that unifies customer data to help you get more out of your marketing. It includes a Customer Data Platform (CDP) for detailed customer profiles and AI-powered decisioning to automate marketing work. It spans multiple channels, including email, SMS, in-app, web and paid media, so it's a good option for managing customer journeys.

Another contender is Attentive, which specializes in hyper-personalization for SMS and email marketing. It offers advanced segmentation, analytics and A/B testing to create high-performing audiences. Attentive's AI-powered identity solutions continuously update profiles with smart insights and offer optimized send times and personalized messaging. Its broad integration with more than 100 marketing tools means it can orchestrate across multiple channels.

If you prefer a data-first approach, Twilio Segment is a powerful Customer Data Platform (CDP) that ingests, cleans and activates customer data for real-time insights. It can connect to 450+ connectors and uses AI to augment customer profiles, optimize ad spend and deliver targeted audiences. It's flexible enough to be used by data engineers, marketers and product managers in many different industries.

Last, Zeta Global offers a range of tools that link identity, intelligence and activation for personalized experiences and better marketing return on investment. It includes data management, personalized email marketing and AI-powered recommendations for real-time action. Zeta Global is designed to meet a range of marketing needs, including customer acquisition and retention, and offers integrated tools for omnichannel marketing.