Question: I'm looking for a marketing automation platform that can help me run cross-channel campaigns and optimize customer engagement for my e-commerce business.

If you need a full marketing automation platform to manage cross-channel campaigns and optimize customer engagement for your e-commerce business, Listrak is a good option. It brings together channels like email, SMS, social media, push notifications and direct mail into a single 360° view of each customer. Listrak has features like predictive analytics, dynamic content and product recommendations, and is geared for retailers and brands that want to increase revenue and customer engagement.

Another good option is Klaviyo, an intelligent marketing automation platform that helps companies build more personal digital relationships through messages sent across multiple channels. With real-time data and AI-powered insights, Klaviyo lets you create dynamic emails, targeted segments and SMS marketing. Its customer data platform combines data from different sources, and it has predictive analytics to suggest products and improve return on investment. It's designed to be easy to use and to integrate with lots of e-commerce platforms.

Emarsys is another good option, offering AI-powered marketing automation and omnichannel engagement. It personalizes interactions based on customer data and real-time analytics, so companies can run cross-channel campaigns and build long-term relationships with customers. Emarsys integrates with technology partners like SAP and Google, and offers resources to help you get the most out of it.

Last, Iterable offers a cross-channel marketing platform that uses real-time data to personalize customer experiences. With customizable predictive goals and AI-driven optimization, it lets companies build one-on-one relationships across the web, email, SMS and other channels. It's good for a range of industries, including e-commerce. Its open architecture accommodates a wide range of integrations so it's accessible to nontechnical team members.