Question: Is there a solution that can help me inform location decisions and run targeted marketing campaigns with geographic interest data?

Spatial.ai is a powerful customer segmentation platform that uses organic consumer behavior data. It includes tools like PersonaLive, Proximity, and FollowGraph for segmenting people by social, mobile and web behavior, scoring neighborhoods by social interest and measuring consumer interest in brands and media by geography. It's geared for retail, marketing and real estate customers, so it's good for launching targeted marketing campaigns and making location-based decisions.

Another good option is AdTheorent, which offers a range of products for predictive targeting, geo-intelligence and cross-environment mapping. AdTheorent's machine learning system lets advertisers figure out who are likely converters, where they are likely to be and how real-world and digital worlds are connected. It's geared for specific industries -- auto, dining, health, finance and retail -- so you can expect better results from your campaigns.

If you want a broader mapping and spatial analytics foundation, Esri offers GIS mapping software and spatial analytics tools. It marries location intelligence with machine learning for a competitive edge with predictive modeling and real-time decision making. It can run on cloud infrastructure or on-premise and is used in a broad range of industries, including retail and real estate.