Question: How can I improve the attribution and measurement of my podcast ad campaigns to get a better ROI?

Magellan AI is an all-in-one platform for audio ad intelligence, media planning and measurement. It offers insights into competitive intelligence, media planning, ad verification and pixel-based attribution so you can see how well ads are working and adjust your campaigns accordingly. It also has tools for building watchlists, sampling audio and analyzing spend so you can better measure and research podcast ad campaigns.

Another good option is Podscribe, which offers automated ad verification, measurement, reporting and attribution. It uses pixel-based attribution with adjustable lookback windows, real-time conversion data and automated verification through airchecks. Podscribe also offers multi-touch reporting and competitive intelligence and campaign planning tools to help you get the most out of your ad spend by giving you real-time, accurate campaign insights.

If you want a broader audio marketing approach, Veritonic could be worth a look. It offers competitor analysis, audio asset testing and full-funnel campaign measurement. The Audio Score uses Machine Learning to assess the effectiveness of your audio creative elements so you can optimize for better engagement and ROI. Veritonic also offers second-by-second engagement data and solutions for both audio and video content.

Last, Hyros is advanced ad tracking and attribution software that uses an AI-powered attribution system to increase ad ROI by at least 20%. It tracks conversions like sales, calls and emails and offers long-term revenue forecasting, customizable attribution models and integration with other tools. It's geared for companies with complex traffic and marketing operations, offering a highly customizable approach to ad optimization.