Question: I need a solution that provides customer insights and analytics to inform my marketing strategy, do you know of any?

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Resonate

If you're looking for a solution that offers customer insights and analytics to inform your marketing strategy, Resonate is a good option. The platform uses AI to provide businesses with a constantly updated, single view of more than 230 million profiles and 2 billion devices, so they can make data-driven marketing decisions and optimize campaigns. It offers predictive data with high accuracy, intent signals, and real-time activation, which is useful for industries such as health and wellness, financial services, and ESG.

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MoEngage

Another good option is MoEngage, an AI-powered customer engagement platform. It offers customer insights and analytics, omnichannel communication, and AI-powered campaign optimization, which helps businesses in retail and e-commerce, and other industries, improve ROI and deliver personalized customer experiences. MoEngage's scalable and secure platform supports multiple marketing strategies so businesses can better understand and engage with their customers.

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Blueshift

Blueshift is another option. This AI-powered marketing platform combines customer data with AI-driven decision-making to improve efficiency and return on investment. It includes a Customer Data Platform, AI-Powered Decisioning, and Cross-Channel Delivery, which helps businesses orchestrate customer journeys across multiple channels and make data-driven marketing decisions. Blueshift's real-time AI can analyze customer behavior and intent, which means it's easier to segment audiences and predict customer needs.

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Meltwater

For a more comprehensive suite, Meltwater offers AI-powered solutions for media, social, and consumer intelligence. The platform lets teams monitor media across 270,000 sources, listen to and analyze social media, manage social media and tap into consumer intelligence. Meltwater's tools are designed to improve productivity and ROI, making it a good choice for businesses in PR, marketing and communications who want to make data-driven decisions.

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