If you want a system that connects to many systems to offer a unified customer experience across all touchpoints, Insider is a good option. It collects customer data, uses AI to predict behavior, and offers personalized experiences across web, email, site search, conversational CX, WhatsApp and in-app experiences. Insider can connect to more than 100 data sources and touchpoints, offering rich 360° customer profiles and journey orchestration.
Another broad option is Tealium, a customer data platform that captures and processes customer data in real-time. It offers a unified customer profile across all touchpoints and systems, with real-time data integration and more than 1300 pre-built integrations with systems and tools. This makes it a good option for understanding customers, creating targeted engagement plans, and driving growth through data-driven insights, and is suitable for businesses of all sizes.
For AI-powered personalization, Dynamic Yield is a strong contender. It can create personalized, algorithmically matched content and offers for each customer across digital touchpoints like web, email, apps and ads. Features include audience discovery, content and offer personalization, product recommendations and predictive targeting. The platform is geared for eCommerce, Financial Services and Travel companies, with hyper-personalization and scalability.
Last, Iterable is a cross-channel marketing platform that uses real-time data to deliver personalized customer experiences. It can be used for personalized messaging, synchronized channels and dynamic campaigns across web, email, SMS, in-app and other channels. With customizable predictive goals and generative AI, it's designed to be easy to use for non-technical teams, so it's a good option for a wide range of industries, from consumer apps to B2B enterprise software.