Braze is a full-stack customer engagement platform that uses AI to manage personalized, real-time interactions across multiple channels. It can combine data from multiple sources for highly personalized interactions and offers flexible journey orchestration, real-time triggers and cross-channel messaging. Braze is designed to be scalable and secure, making it a good fit for retail, media, finance and travel companies that want to better engage customers and lower churn.
Another strong contender is Adobe Marketo Engage, a marketing automation tool that lets businesses orchestrate and personalize customer journeys across many touchpoints. It includes AI-powered marketing automation, predictive audiences and personalized experience automation, and can integrate with other Adobe tools like Adobe Real-Time CDP and Adobe Analytics. It's geared for B2B marketing, where companies often have bigger deals and longer sales cycles.
MoEngage offers another powerful customer engagement option that uses AI to optimize interactions and deliver personalized experiences across multiple channels. It offers customer insights and analytics, omnichannel communication and real-time transactional alerts. MoEngage is designed to be scalable and secure and is geared for enterprise-level brands across many industries, helping them create targeted campaigns to drive higher engagement and ROI.
If you're looking for something more specialized, check out ELAINE, which offers highly personalized and automated cross-channel communication options. It can integrate with more than 1,400 connectors and offers automated campaign orchestration and omnichannel marketing automation. ELAINE is geared for companies that want to move to data-driven marketing while protecting data and complying with regulations like GDPR.