If you're looking for a customer engagement platform that spans multiple channels, Gupshup is a strong contender. It offers more than 30 messaging channels, including WhatsApp, Google's Business Messages and SMS, so businesses can automate customer acquisition, marketing, commerce and support. With the Bot Studio for creating custom conversational journeys and Campaign Manager for running multichannel campaigns, Gupshup can help businesses maximize customer lifetime value and reduce service costs.
Another strong contender is Haptik, which uses Generative AI to help businesses manage the customer lifecycle in a variety of sectors. It offers engagement on WhatsApp, Facebook Messenger, Instagram Direct and other channels, as well as a range of tools like Gen AI Web Q&A and Smart Agent Chat. Haptik can help businesses generate leads, improve customer satisfaction and improve operations, with results like a 68% repeat rate on WhatsApp commerce.
Twilio has a powerful customer engagement platform with SMS, WhatsApp, voice and email APIs. It also has a Customer Data Platform for personalizing customer journeys and predicting next-best actions. Twilio also has a digital engagement center with Twilio Flex and omnichannel campaigns, making it a good fit for businesses that want to personalize and secure customer interactions across multiple channels.
Finally, Braze has a customer engagement platform that uses AI to orchestrate personalized, real-time interactions across multiple channels, including email, mobile app, SMS, WhatsApp and web messaging. It offers journey orchestration, scalable and secure solutions, and real-time triggers to optimize strategies and keep customers engaged. Braze is a good fit for businesses like retail, media and finance, helping to improve onboarding, engagement and customer acquisition.