Question: I need a way to clean and deduplicate my customer data to get a single unified view, what are my options?

Melissa has a broad range of tools for address verification, data quality and customer engagement. Its tools include batch address cleansing, data profiling, data matching and deduplication that can help you ensure data quality and customer satisfaction. It offers industry-specific solutions for healthcare, e-commerce, financial services and other sectors, with pricing that scales.

Amperity is another strong option for customer data confidence. It offers a single customer view by solving for identity and reconstructing customer journeys with AI. It offers automated data ingestion, normalization and identity resolution that can help you get strategic insights and target campaigns. It offers industry-specific solutions for retail, travel, hospitality and financial services.

Twilio Segment is a customer data platform that ingests, cleans and activates customer data for real-time insights. It combines data into single profiles with more than 450 pre-built connectors and offers features like generative AI for audience targeting and predictive AI for customer behavior. It's geared for data engineers, marketers and product managers, and it offers a broad range of integrations.

If you want to go more AI-heavy, Treasure Data could be a good option. It builds a single customer profile from historical and real-time behavior plus AI-predicted behavior. Treasure Data is designed to overcome data silos and improve sales and efficiency, with good data governance and a plan for business growth. It's geared for large enterprises that want to deliver connected customer experiences across all touchpoints.