If you're looking for a way to convert customer data into personalized marketing opportunities, Optimove is worth a look. This customer-centric marketing platform is designed around customer data to provide personalized marketing experiences that drive substantial increases in customer lifetime value (CLTV). It spans multiple channels, including email, in-app messaging and digital ads, and includes features like a Real-Time CDP, AI Optimization and Smart Campaigns, making it a broad tool for boosting customer loyalty and engagement.
Another strong contender is Blueshift. This AI-powered marketing platform marries customer data with AI-driven decision-making to provide personalized marketing across multiple channels. Blueshift offers a Customer Data Platform (CDP) for creating rich customer profiles and automates marketing work with AI-Powered Decisioning. It spans a broad range of marketing channels, including email, SMS and in-app messages, and offers real-time AI to analyze behavior and intent, so you can make more informed marketing decisions.
Last, Twilio Segment is a customer data platform that ingests, cleans and activates customer data for real-time insights. It connects data into unified profiles using more than 450 pre-built connectors and offers features like generative AI for targeted audiences and predictive AI for customer behavior. This platform is good for marketers and product managers who want to optimize ad spend and improve personalized customer experiences.