Question: Can you recommend a solution that allows me to create custom digital journeys for my customers across multiple channels?

If you're looking for a way to create custom digital journeys spanning multiple touchpoints, Braze is another good option. The customer engagement platform uses AI to orchestrate personalized, real-time interactions across email, mobile app, SMS, WhatsApp and web messaging. It includes journey orchestration with flexible segmentation, real-time triggers and drag-and-drop building blocks. The platform is designed to be scalable and secure, with compliance with global privacy and security regulations, making it a good fit for retail, media, finance, travel and on-demand services.

Another contender is Marketing Cloud Engagement from Salesforce. This customer relationship management platform offers personalized marketing and automated journeys across channels to ensure a unified brand experience. It includes features like AI-powered email marketing, mobile marketing, conversational marketing on WhatsApp and cross-channel analytics. With Salesforce products integrated, it can be used as a single customer engagement platform across marketing, service and sales, which can lead to a substantial increase in customer lifetime value.

Iterable is another contender, offering a cross-channel marketing platform that uses real-time data to create personalized customer experiences. It handles messaging across the web, email, SMS, in-app and other channels. The platform's AI abilities include customizable predictive goals, generative AI and AI-driven optimization, so non-technical teams can use it. Iterable is good for consumer apps, media & entertainment, retail & eCommerce and B2B enterprise software.

For companies looking for an AI-powered marketing platform, Blueshift marries customer data with AI-driven decision-making to create personalized customer journeys across multiple channels. Its features include a Customer Data Platform for creating rich customer profiles, AI-Powered Decisioning for automating marketing work, and Cross-Channel Delivery for managing customer interactions. The platform spans multiple marketing channels and integrates with hundreds of tools, giving you a unified view of customer behavior and preferences.