illumin

illumin is a journey advertising platform that spans media planning and buying in a single, interactive interface. The platform lets marketers plan, activate and measure online advertising campaigns across multiple touchpoints.

Among illumin's features is a drag-and-drop journey canvas that lets marketers connect creatives, audiences and conditions to create the paths and stages of their ad campaigns. That makes it easy to organize campaigns and make changes. The platform also supports multiple channels including Native, Display, Video, Connected TV, Audio and social media ads on Facebook and Instagram.

One illumin feature is the ability to connect directly to an email platform to synchronize first-party audiences to open web campaigns based on user behavior like opens, clicks, delivered and unsubscribes. That means the platform can offer more sophisticated targeting and personalize ads to audience segments.

The audience engagement map offers a single view of audience journey progression through the advertising journey, with real-time data, stage-level metrics and goals. That makes it easier to generate reports and understand user flow.

Also built into illumin is Pathlight analysis that lets marketers quickly find the best path through their journeys based on custom metrics they define. That can help them assess performance and optimize their campaigns.

illumin is geared for marketers who want to simplify their advertising and get a better understanding of how their audience is moving through their journey. With its interface and analytics, it's a single platform for planning and optimizing campaigns.

Published on July 11, 2024