If you're looking for a full-fledged platform to plan, execute and measure online advertising campaigns across multiple channels, illumin is a top contender. It's built to handle media planning and buying in one interactive interface, covering Native, Display, Video, Connected TV, Audio and social media on Facebook and Instagram. With its drag-and-drop journey canvas, you can organize and reorganize campaigns. Real-time reporting and stage-specific metrics let you optimize campaigns.
Another strong contender is Smartly, which uses AI to automate and optimize campaigns across many digital channels including Meta, Snapchat, Pinterest, TikTok and Google Marketing Platform. The platform's Creative Suite creates creative assets at scale, the Media Suite optimizes campaigns across channels, and the Intelligence Suite offers actionable insights to inform future campaigns. That makes it a good choice for agencies and marketing teams looking for a way to get more out of their work.
ADXL is another full-service platform that streamlines ad creation, distribution and management across Google, Facebook, LinkedIn, TikTok, Instagram and Twitter. It uses AI to optimize campaigns and to automate creation of ad copy, and it offers hybrid ad delivery options to maximize return on investment. With unified ad management and instant lead forms, ADXL is a good choice for companies trying to get the most out of their digital marketing.
For brands that want personalized and dynamic ads, Jivox offers real-time personalization and dynamic ad content creation. Its more advanced features include creative automation, data-driven decision-making and AI-powered recommendations, making it a good option for boosting sales and revenue with well-targeted marketing campaigns.