Magnolia

Combine content from multiple sources, unify authoring, and personalize experiences with AI-driven copy, metadata, and image creation for efficient digital workflows.
Digital Experience Platform Headless CMS Content Management

Magnolia is a composable digital experience platform built for the needs of real-world businesses. It offers a hybrid headless CMS that can easily connect to different data sources, applications and channels. The unified authoring platform lets you create experiences by combining content from different sources, whether you're building a traditional website or a headless web app.

Some of its features include:

  • Content Engine: Combine content from different sources for reuse across channels.
  • Easy Integrations: Connect to any data source, application or channel.
  • Unified Authoring: Create experiences in one workflow, regardless of content origin.
  • Compose Experiences Visually: Use a user-friendly editor with inline editing, drag-and-drop components and omnichannel preview.
  • Personalize and Optimize: Increase conversions with personalized digital experiences and optimize content with analytics tools.
  • Enhance Content Creation with AI: Create copy, SEO metadata and images dynamically and automate text and image tagging.
  • Total Control of Your Message: Control your entire digital presence with market-leading security features and powerful workflow tools.

Magnolia helps businesses combine their content, commerce, customer data and legacy systems into efficient digital workflows. It's included in the Gartner 2024 Magic Quadrant for Digital Experience Platforms, a recognition of its ability to deliver fully integrated customer experiences.

Real-world examples of Magnolia's success include:

  • Unified DX: Manage multiple brands, sites and channels in one platform for consistency across all digital experiences.
  • Self-Service Portals: Give customers, partners and employees easy access to secure portals.
  • Content-Driven Commerce: Tell compelling stories to drive commerce experiences through content.

Magnolia is designed for enterprises that want to deliver their digital experiences more efficiently without sacrificing anything. Its composable architecture, pre-built connectors and open integration framework means it can keep up with changing business needs.

Published on July 17, 2024

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