Question: Is there a communications API that can help me reach and engage customers across multiple messaging, voice, and video channels?

If you need a communications API with a lot of breadth, Sendbird is a good choice. It lets developers create multichannel messaging services, including chat, AI chatbots, SMS, WhatsApp, voice and video. With features like targeted messaging, group chat and AI-powered conversations, Sendbird spans many industries and offers several pricing levels, including a free developer plan.

Another powerful option is Twilio, a customer engagement platform that combines SMS, WhatsApp, voice and email APIs. Twilio lets businesses personalize customer interactions with its Customer Data Platform, omnichannel campaigns and digital engagement center. It also has strong authentication and identity tools, making it a good choice for customer engagement.

If you're more interested in contact centers and conversational commerce, Vonage offers a unified communications platform that integrates with popular CRMs like Microsoft Teams and Salesforce. It offers features like video conferencing, call recording and single sign-on. With high uptime reliability and several pricing plans, Vonage is good for companies that need communications tools that scale and that are secure.

If automation and multichannel interactions are your top priorities, Webex CPaaS could be the way to go. It supports more than 16 communication channels and has a low-code visual flow builder for quick deployment. It's geared for midsize to large companies looking to improve customer experiences and automate end-to-end customer journeys.