Webex CPaaS

Webex CPaaS is a centralized cloud communications platform that automates end-to-end customer journeys, providing for more intelligent interactions across multiple channels. It provides a broad set of features to personalize the customer experience, including 16+ communication channels such as SMS, RCS, WhatsApp Business, Google Business Messages and more.

The platform is designed to work seamlessly with existing backend systems, cloud applications and partner services, so enterprises can build on their existing investments. It also includes a low-code visual flow builder, so users can create interactive journeys quickly without requiring complex code or long development cycles.

Some of the key advantages of Webex CPaaS include:

• Centralized Control: Manage all customer interactions in one place with real-time reporting and security tools to optimize performance and ensure compliance.
• Future-Proof: The platform keeps pace with your business, adding new channels and staying up to date with the latest regulations.
• Rapid Deployment: Create interactive journeys faster with a low-code visual flow builder and easy drag-and-drop interface.
• Multi-Channel Interactions: Take advantage of the unique capabilities of each channel to configure rich customer experiences.
• Scalability: Elastic scalability to accommodate changes in customer interaction volume.

Webex CPaaS is used by global enterprises such as Rogers, Kaleida Health, Walgreens, Walmart, Centrica, Tesco, BT, Schneider, Vodafone, O2 and Pep Boys, showing its value across industries such as banking, healthcare, logistics and retail.

The platform is used for a variety of use cases, including:

• Acquiring and Onboarding: Automate welcome and education processes.
• Nurturing and Supporting: Provide personalized promotions and proactive messaging.
• Retaining and Upselling: Engage with customers with targeted content and cross-sell promotions.
• Security and Authentication: Verify transactions and protect against fraud.

Webex CPaaS also includes a suite of pre-packaged SaaS applications:

• Webex Campaign: Manage and automate marketing campaigns.
• Webex Engage: Support live agent chat across digital channels.
• Webex Notify: Send operational notifications to customers.

Pricing information is not publicly available; interested parties should contact Webex CPaaS directly for more information. This platform is geared for medium to large organizations looking to automate and personalize their customer interactions, especially those in industries where customer engagement is a key part of their business.

Published on June 29, 2024