If you're looking for a cloud-based platform that unifies marketing, sales and customer service teams to better serve customers, HubSpot is a top contender. It's a suite of tools, including Marketing Hub, Sales Hub, Service Hub and more, all tied together with a single customer view. That means businesses can attract leads, engage customers and manage sales pipelines more effectively.
Another strong contender is Salesforce, a CRM tool that centralizes marketing, sales and service teams. Among its features are Einstein 1 for a 360-degree view of customers, AI Copilot for building relationships and Data Cloud for better customer experiences. It also has industry-specific offerings and customizable pricing, so it can work for companies large or small.
Last is Sprinklr, an AI-powered customer experience management platform that links marketing, customer service and social media teams into one unified tool. With products like Sprinklr Service for customer service and Sprinklr Insights for real-time consumer insights, it can help businesses boost productivity and customer satisfaction by making customer-facing operations easier.