Question: How can I build targeted audiences and segments for my healthcare marketing campaigns?

For creating targeted audiences and audience segments for your health care marketing campaigns, Swoop is a top choice thanks to its AI-based platform. Swoop uses real-world data (RWD) to build custom audiences that are specific to your brand's challenges and business objectives. This results in high-quality audience segments that meet industry standards, which means better engagement, conversion and patient lifetime value. With options like precise omnichannel activation and 30-day deployment, Swoop is a good choice for life sciences companies looking to get more out of their marketing efforts.

Another strong contender is DeepIntent, a health care demand side platform geared for pharmaceutical companies and health care agencies. DeepIntent combines real-world health data from partners like IQVIA and Komodo Health to predict patient and HCP reach, so you can plan your campaigns more effectively. It combines patient and HCP campaigns and can optimize in real time for better results. With features like DeepIntent Copilot, which uses AI to optimize campaign strategy, you can build highly qualified audience segments and get more out of your media spend.

For targeting health care professionals, Doceree is a good choice with a platform that combines AI and data fusion for highly targeted campaigns. Doceree offers access to more than 750,000 health care professionals in the United States and captures more than 150 data points for targeting. The platform offers campaign management tools, real-time performance dashboards and integration with third-party networks, making it a good choice for measuring campaign return on investment and effectiveness.

Last, if you need a full-fledged platform for digital health campaigns, check out PulsePoint. It uses sophisticated data and programmatic technology to deliver contextually relevant health information. It offers features like Health-First Contextual Targeting, HCP Direct Match and detailed analytics, and it's designed to ensure regulatory compliance with HIPAA, DAA, NAI and internal MLR standards. The platform lets you reach people with targeted and personalized messages at scale, improving efficiency and relevance in health care marketing.