Doceree

Doceree is a pharmaceutical advertising and healthcare marketing company that empowers clients to elevate their HCP (Healthcare Professional) marketing with a suite of products and technologies. The platform offers highly targeted campaigns that reach healthcare professionals across the United States, resulting in a more personalized and impactful experience.

At the heart of Doceree is a global programmatic marketing platform that uses proprietary technology, ESPYIANTM, to identify and precision target over 750,000 HCPs. This technology is connected to the live NPI database of registered HCPs and uses AI, data integration and analytics to uniquely identify HCPs. With over 150 data points captured, it can deliver precise targeting across multiple touchpoints.

Doceree's suite of tools and features helps clients manage their marketing efforts:

• Target: Build highly targeted audiences and segments for ad campaigns.
• Exchange: Run and optimize campaigns on Endemic & POC Networks with real-time analytics.
• Triggers: Build campaigns targeting specific moments of care delivery using a variety of triggers.
• Perform: Activate measurement studies to measure the effect of marketing campaigns on script lift.

Some of the key features of Doceree include:

• Hyper-targeting: Target specific HCPs based on demographic, coverage profile, clinical indicators, and prescribing behavior.
• Real-time Performance Dashboard: Monitor live performance metrics to optimize messaging and investments.
• Clinical Triggers: Build complex business rules to target specific moments of care delivery.
• Full Tech Stack: Custom-built Demand-side Platform (DSP), Supply-side Platform (SSP), Ad Server, Data Management Platform (DMP), and more.
• Integrations: Integrates with 3rd party networks, CRMs, and CDPs for easy integration.

Doceree helps pharmaceutical companies and healthcare organizations improve the effectiveness and measurability of their advertising efforts by providing a powerful platform for healthcare professionals. The company has developed a suite of products to meet a variety of marketing needs, from targeting specific audiences to measuring campaign performance and ROI. This makes it an attractive option for pharmaceutical companies and healthcare organizations looking to improve their marketing efforts.

Visit Doceree to learn more about their offerings and how they can help elevate your healthcare marketing efforts.

Published on July 11, 2024