PulsePoint

PulsePoint is a comprehensive platform that empowers healthcare marketers to plan, activate, measure and optimize digital health campaigns in real-time. With the power of advanced data and programmatic technology, the platform delivers contextually relevant and personalized health information to healthcare consumers, providers and companies.

The platform's strength is in its ability to combine digital determinants of health with real-world data to provide a richer, more dimensional view of the health customer. This allows marketers to target, plan, manage and optimize campaigns with a single view of the audience and content.

Some of the key features include:

• Life Platform: Allows users to map messages to the health journey, finding and engaging DTC and HCP audiences across multiple formats and devices.
• Health-First Contextual Targeting: Offers wide-ranging health-specific contextual targeting, including contextual keywords, health pages and health populations.
• HCP Direct Match: Offers deterministic, people-based HCP data targeting, validated by NPI number.
• Analytics and Insights: Offers rich analytics and insights into HCP audience engagement across digital touchpoints.

PulsePoint's technology platforms enable prediction, activation, analytics and decision-support in real-time. The platform is designed to ensure regulatory compliance with HIPAA, DAA, NAI and internal MLR standards.

PulsePoint is designed to bring efficiency and relevance to healthcare marketing with a single solution for all marketing needs. By interpreting complex signals across the health journey, the platform enables healthcare brands and agencies to deliver targeted and personalized messaging at scale.

Published on July 11, 2024