If you're seeking a PulsePoint alternative, DeepIntent is worth a look. The company's platform is geared for pharmaceutical companies and healthcare agencies to build and manage campaigns more easily. It uses real-world health data to predict patient and HCP reach, and it can optimize campaigns in real time to improve performance. The platform also offers intelligent DSP capabilities using AI to optimize campaign strategy and ensure a privacy-first, brand-safe environment.
Another alternative is Swoop. Swoop is a precision healthcare marketing platform that uses AI and real-world data to build targeted and high-quality segments of patients and healthcare providers. It's differentiated by understanding each brand's unique challenges and building custom audiences to deliver industry-standard performance benchmarks. With features like precise omnichannel activation and HIPAA-certified technology, Swoop is a good option for pharmaceutical and life sciences brands looking to improve engagement and conversion.
Both DeepIntent and Swoop offer powerful options for healthcare marketing, combining advanced data and AI to deliver targeted and personalized campaigns, so they're both good PulsePoint alternatives.