Question: I need a solution that combines digital health data with real-world insights to create personalized health campaigns.

For a service that marries digital health data with real-world information to launch targeted health campaigns, Evidation is a top contender. The service links people to their own health data, offering them personalized content and rewards for taking action. It can tap into health apps like Fitbit and Apple Health for a more detailed view of health. Evidation also lets people participate in research studies, including clinical trials, and has published health research findings, such as predicting which patients are most likely to have a serious COPD exacerbation.

Another strong contender is PulsePoint, an all-purpose service designed for health care marketers. It uses sophisticated data and programmatic technology to offer health information that's relevant to health care consumers, providers and companies. PulsePoint links digital determinants of health with real-world data to target and optimize digital health campaigns, and it's designed to ensure regulatory compliance with HIPAA and other requirements.

For those who want to link real-world data with electronic health records, Validic offers a full Health IoT platform and EHR-integrated service for remote personalized care. Validic links a wide range of health devices and apps to convert personal health data into insights that help clinicians and patients make decisions. It offers features like deep EHR integration, remote patient monitoring and digital logbooks to streamline clinical workflows and optimize population health programs.

Last, Swoop offers a precision health care marketing service that uses AI and real-world data to create targeted patient profiles for pharmaceutical and life sciences brands. It creates custom audiences based on each brand's specific challenges, delivering high-quality, HIPAA-certified and compliant segments. Swoop's technology is designed to improve engagement and conversion, making it a good choice for optimizing media investments.