Question: Is there a platform that allows me to plan, activate, and measure digital health campaigns in real-time, with a focus on regulatory compliance?

For planning, activation and measurement of digital health programs in real time while ensuring regulatory compliance, PulsePoint is a top platform for healthcare marketers to plan, activate, measure and optimize their programs with sophisticated data and programmatic technology. Among its features are Life Platform for mapping campaign messages to the health journey, Health-First Contextual Targeting for delivering relevant health information, and support for regulatory compliance with HIPAA, DAA, NAI and internal MLR standards.

Another option is DeepIntent, a healthcare demand side platform for pharma companies and healthcare agencies. It combines patient and HCP campaigns, offering real-time optimization and fast, transparent reporting through clinical data. The platform uses an intelligent DSP that optimizes campaign strategy and ensures a privacy-first and brand-safe environment with zero-fee trading and direct deals with leading publishers.

If you want a data-driven approach, Veradigm offers scalable solutions for Life Sciences, Health Plans and Payers. Veradigm Digital Health Media offers targeted awareness messaging, and it facilitates data exchange and provider engagement to enable advanced Healthcare Information Technology solutions. The platform can help generate actionable insights to improve patient outcomes.

Last, Swoop is a precision healthcare marketing platform that uses AI and real-world data to build targeted audiences. It offers HIPAA-certified and NAI-compliant technology for precise omnichannel activation and has been recognized for its industry-standard performance benchmarks. Swoop is suitable for pharmaceutical and life sciences brands looking to optimize their marketing.