ON24

ON24 is a complete platform designed to drive intelligent engagement and revenue through powerful webinars and engaging virtual events. It uses first-party data and AI to deliver personalized experiences that resonate with large audiences while still being tailored to individual needs.

ON24 has several key features to help businesses meet their engagement needs:

• Personalization at scale: Create customized, branded experiences that are customized for each audience member.
• Continuous engagement: Engage audiences 24/7 with AI-generated content and always-on nurtures.
• Connected insights: See audience engagement data across all touchpoints, with granular performance metrics.
• Revenue growth: Drive data-driven actions to convert prospects into customers, with measurable business outcomes.

The platform is well-suited for industries such as Technology, Financial Services, Life Sciences, Manufacturing, Professional Services and Associations. With ON24, you can:

• Segment audiences: Create targeted audience groups based on criteria like company demographics, engagement levels and buying intent.
• Personalize experiences: Deliver unique content, messaging and calls-to-action to each segment.
• Analyze performance: See the most engaging moments of your events with heatmap reports.
• Repurpose content: Convert long-form presentations into new assets like ebooks, blogs and video highlights instantly.
• Nurture audiences: Share a continuous stream of personalized content across hubs and landing pages, getting smarter with each interaction.

ON24 can also help you grow faster with:

• More results
• Deeper insights
• Higher productivity
• Faster workflows
• Scalable reach
• Differentiated experiences

Real-world examples of the platform's results include:

• 92% increase in webinar-attributed revenue for Guardian, saving months of manual work and hundreds of thousands of dollars.
• Pipeline growth of $2.3 million for Electrification Service Division at ABB, using integrations and automations to follow up with leads.
• Months of manual work saved for RSM US LLP, with streamlined workflows and integrations.
• 80% faster lead follow-up for Autodesk, resulting in a 12X ROI on pipeline within six months.
• Attendance increase of 50% for ServiceNow, with the webinars becoming one of the top-performing activities in their marketing organization.
• 4X program scale for UnitedHealthcare, with customizable event consoles and engagement tools.

ON24 pricing varies depending on the package you choose, which can be requested directly from the platform. There are three main tiers: Essentials, Standard, and Advanced, each with increasing levels of customization, analytics and integrations.

The Essentials package includes webinars and video capabilities, event management, integrations, performance analytics, segment personalization, key moments, automated nurtures, AI-generated content and videos, advanced analytics, content hubs and personalized landing pages.

The Standard package adds more advanced features to the Essentials tier, while the Advanced package offers the most comprehensive set of tools and customization options.

ON24 is designed to help businesses move beyond manual, generic webinars and into intelligent, AI-driven engagement strategies that drive cost-efficient revenue growth and increase productivity. The platform offers a powerful ecosystem for businesses to transform their content marketing, virtual events and webinar channels into hyper-personalized experiences that deliver connected insights and ongoing results.

Published on June 23, 2024