Question: I need a solution that can help me segment my audience and deliver targeted content and messaging to each group.

If you're looking for a way to segment your audience and send targeted content and messages, Blueshift is a good option. This AI-powered marketing platform marries customer data with AI-driven decision-making to send content across multiple channels. It includes a Customer Data Platform (CDP) to create detailed customer profiles and easily accessible segments, and AI-Powered Decisioning to automate marketing work. You can orchestrate customer journeys across email, SMS, in-app messages and more, and get real-time insights into customer behavior and intent.

Another powerful option is Twilio Segment, a customer data platform that ingests, cleans and activates customer data for real-time insights. It aggregates data into unified profiles through more than 450 pre-built connectors and offers features like predictive AI for customer behavior and generative AI for targeted audiences. Twilio Segment is designed for data engineers, marketers and product managers, and offers flexible pricing options including a free tier.

Braze is another good option, offering a customer engagement platform with AI to orchestrate personalized interactions across many channels. It includes data activation, journey orchestration and cross-channel messaging, so you can manage campaigns across email, mobile app, SMS, WhatsApp and web messaging. Sage AI and real-time execution abilities make it a good fit for retail, media, financial services and travel companies.

If you want more control over your approach, you might prefer Optimizely Data Platform, which unifies, segments and activates customer data in real-time. It integrates with more than 60 available integrations and offers advanced testing and personalization abilities. The platform is geared for companies that want to drive engagement and conversion through unified customer data and advanced targeting.