Question: Do you know of a technology that enables healthcare marketers to deliver targeted and personalized messaging at scale, across multiple formats and devices?

Swoop is a precision healthcare marketing platform that uses AI and real-world data to build highly targeted audience segments for pharmaceutical and life sciences brands. It offers brand-owned segments, precise omnichannel activation, and patented HIPAA-certified technology, all within a 30-day deployment timeframe. Swoop's technology has been shown to increase script lift and patient lifetime value, making it a strong option for healthcare marketers.

Another option is PulsePoint. The full-service platform lets healthcare marketers plan, activate, measure and optimize digital health campaigns in real time. It combines sophisticated data and programmatic technology to deliver contextually relevant and personalized health information. Among its features are Health-First Contextual Targeting, HCP Direct Match, and detailed measurement, so marketers can target and engage their audience while ensuring regulatory compliance.

If you're looking for a platform that can manage and optimize advertising campaigns across channels, DeepIntent is a good choice. It combines real-world health data from partners like IQVIA and Komodo Health to forecast patient and HCP reach, and it offers real-time optimization and smarter campaign planning. With features like DeepIntent Copilot, which uses AI to optimize campaign strategy, the platform lets healthcare marketers build highly qualified audience segments and get the most out of their media spend.