Question: I'm looking for a platform that helps healthcare marketers target and engage with their audience in a more personalized and relevant way.

For a more complete platform to reach and engage with the audience you care about most, check out PulsePoint. The platform lets marketers plan, activate, measure and optimize digital health campaigns in real time. It uses data and programmatic technology to deliver contextually relevant and personalized health information. Among its features are Life Platform for mapping messages to the health journey, Health-First Contextual Targeting, HCP Direct Match for deterministic targeting, and detailed measurement and insights into HCP audience engagement.

Another good choice is Swoop, a precision healthcare marketing platform that uses AI and real-world data to build highly targeted and high-quality segments of ideal patients and healthcare providers. It helps deliver better engagement, conversion, script lift, therapy adherence and patient lifetime value by understanding each brand's unique challenges and business objectives. Swoop offers brand-owned segments, precise omnichannel activation and HIPAA-certified technology, making it a good choice for pharmaceutical and life sciences brands.

DeepIntent is another good option, designed for pharma companies and healthcare agencies that need to run advertising campaigns across many channels. It links HCP and patient campaigns, offers real-time optimization, and provides fast and transparent reporting. DeepIntent's AI-powered DSP, DeepIntent Copilot, optimizes campaign strategy and maximizes media investments in a privacy-first and brand-safe environment.

Finally, Swoop offers an AI-powered system for delivering accurate and privacy-respecting segments of ideal patients and healthcare providers. It offers rapid deployment in 30 days or less, omnichannel activation and broad partnerships with leading agencies. By targeting high-quality audiences and engaging them across multiple channels, customers can deliver strong return on marketing investment.