Question: I'm looking for a platform that helps pharmaceutical companies target healthcare professionals with personalized ads and measure campaign effectiveness.

For pharmaceutical companies that want to personalize ads for healthcare professionals and measure the success of their campaigns, DeepIntent is a good option. The company's platform is designed to manage advertising campaigns across multiple channels, including HCP and patient campaigns, and offers insights into the combined effect of the campaigns and the ability to optimize in real time for better results. DeepIntent uses real-world health data and AI to optimize campaign strategy, pre-optimize audience mixes and maximize media investments.

Another option is Swoop, a precision healthcare marketing platform that uses AI and real-world data to create targeted segments for patients and healthcare providers. Swoop promises better engagement, conversion and patient lifetime value through features like brand-owned segments, precise omnichannel activation and a HIPAA-certified data architecture. It's got strong results to show for it, including one client with a 33% script lift and 44% above historic CTR benchmark.

Doceree is another option for highly targeted campaigns to reach more than 750,000 healthcare professionals in the United States. Its proprietary technology, ESPYIANTM, combines AI and data fusion to uniquely identify HCPs and gather more than 150 data points for targeting across multiple channels. The platform offers tools to manage marketing programs, create targeted audiences and optimize campaigns, and it can help measure campaign performance and return on investment.

Last is PulsePoint, which offers a full platform for healthcare marketers to plan, activate, analyze and optimize digital health campaigns. It combines advanced data and programmatic technology to deliver contextually relevant and personalized health information. PulsePoint's features include Health-First Contextual Targeting and HCP Direct Match, which are designed to ensure HIPAA and other regulatory requirements are met, and it's a good option for targeted and personalized messaging.