If you need a system to run and optimize ad campaigns on endemic and point-of-care networks with real-time analytics, DeepIntent is a good candidate. It's a healthcare demand side platform for pharmaceutical companies and healthcare agencies that offers real-time campaign optimization and AI-driven strategies to improve campaign performance. DeepIntent combines HCP and patient campaigns, offering insights into the combined effect and fast, transparent reporting through clinical data refreshes.
Another good option is PulsePoint, an all-purpose platform for healthcare marketers. It lets you plan, activate, analyze and optimize digital health campaigns in real time. PulsePoint uses sophisticated data and programmatic technology to deliver contextually relevant and personalized health information, and it's designed to ensure regulatory compliance with HIPAA and other requirements.
If you want to target people more precisely, check out AdTheorent. It uses machine learning technology to offer predictive targeting and geo-intelligence, matching real-world and online behavior for cross-device targeting. The company's technology is geared for industries like health and finance, with features designed to optimize campaign performance while protecting consumer privacy.
Last, Advangelists offers an end-to-end advertising technology platform that streamlines media buying and amplifies targeting. With features like AI optimization, customizable analytics and premium direct supply inventory, Advangelists can help improve campaign performance and efficiency while protecting brand safety and providing detailed analytics.