Question: Is there a data platform that offers unified customer profiles and key market insights reporting for automotive dealerships?

If you're looking for a data platform that offers unified customer profiles and key market insights reporting for automotive dealerships, Fullpath could be the answer to your prayers. It combines data from sources like CRM, DMS, website, ads and incentives into detailed AI-powered shopper profiles. The platform offers hyper-personalization, AI-driven insights and real-time data refresh, so dealerships can run targeted marketing campaigns and extend customer lifecycles.

Another good choice is DealerX, a marketing, data and analytics platform for the automotive industry. It uses AI to combine data from multiple sources into AI-scored profiles, real-time ROI analytics and attribution insights. The platform is designed to improve sales and marketing by better understanding customer journeys and improving retention.

Client Command has a system that connects real-time shopping data for a personalized customer experience. Its Active Shopper Network tracks shopper behavior and preferences, offering detailed demographic information and service history. The platform is good for automotive dealerships that want to use real-time data to improve marketing and sales.

For a more complete approach, AutoAlert offers a range of tools including data-driven sales and marketing, engagement studio for omnichannel marketing and AI assistants for predictive analytics. The platform helps dealerships build strong customer relationships through targeted, personalized marketing campaigns, which in turn drives customer engagement and retention.